USA Today: "This summer, "plastic" will replace cash in the new edition of the nation's second-most-popular board game. Last year, in Europe, Visa replaced money in a Monopoly game." It's the upcoming "The Game of Life: Twists and Turns" by Hasbro's Milton Bradley.
Earlier:
New Monopoly Edition Comes with Branded Tokens
Monopoly Switches to Plastic
Concept: Advertising with RFIDed Toys
Original post: http://adverlab.blogspot.com/2007/03/visa-in-game-of-life.html
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