Are you acting on what your customers are telling you?
Companies listen to customers but fail to make improvements to the customer experience as a result of what they hear.
There are a few reasons behind that, including but not limited to: a lack of actionable data, analysis paralysis, and not knowing what to do next or how to execute.
In the presence of actionable data, though, the next step (after analysis and answers) is to take action.
How do we rally the troops around the insights and get them to take and own the action?