books

Summer Reading List: 17 Great Books Every Innovator Should Read

 After nearly seven years writing this blog, I’ve decided to start work on a book about innovation. While there is certainly no shortage of great innovation books on the market, I feel strongly that the time has come for a different approach and I think there is much I can add to the discussion.

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Book Review: The Endangered Customer by Richard. R. Shapiro

I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge. In this book Richard, set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customer interaction.

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What Is Customer Experience

Customer experience is one of those terms that mean different things to different people. Like “brand,” “marketing,” and “customer centricity,” the understanding and practice of customer experience varies greatly depending on who you ask.

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Brand Book Bites from Dare To Serve

The book: Dare to Serve: How to Drive Superior Results by Serving Others — part memoir, part business school case study, and part leadership inspiration and instruction text.

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What Great Retail and Restaurant Brands Do

Each of us has our own favourite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with us.

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Brand Book Bites from Non-obvious

Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders:

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Recommended Business Books — And Book Giveaway

Ah, summer! Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently. Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites. All of the books are worth checking out, but I’ve featured one in each category in case you want a short list.

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Brand Book Bites from Organizations in the Face of Crisis

The book: Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic

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Hire for People Skills: Are Those Skills Taught or Innate?

Where do you think that attitude comes from? If attitude is defined as: a manner of thinking, feeling, or behaving that reflects a state of mind or disposition (according to The Free Dictionary), I suppose we need to change the thinking to be: hire for people skills and train for technical skills... or hire for soft skills and train for hard skills.

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The Persuasion Slide Book, Coming Soon!

Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

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